REPEAT fanzine   1 May 2003
 
  And this just in... by Chris Marling  
 
Next is the second album from Cambridge's My Friend Irma, which sees them in more ambitious territory.  With ideas that work more often than not 'apothecary now' lacks a general direction that would see them recognized as the quality musicians they are.  They mirror the old 'variety is the spice of life' adage, but variety doesn't tend to get you signed, or get you a big fan base - just ask Dub War, for example.  Everything here is built on sound indie/rock roots, with some tunes getting spiky, some dancey, some going beach boys pop and others down a hippy weirdy road.  With two vocalists, male and female, who sing separate songs, and endless different guitar and keyboard effects, the CD ends up sounding more like a compilation - a good one, perhaps, but one all the same.  They are definitely one to watch, and if I sound disappointed, its because there's probably better to come. www.myfriendirma.co.uk